Bing Chat vs. ChatGPT: Which one should businesses use?

Businesses are constantly seeking innovative solutions to improve customer support, streamline processes, and enhance productivity. Artificial intelligence- (AI) powered chatbots have emerged as a popular choice for businesses, as they offer automated assistance and personalized interactions.

Two prominent AI chatbots in the market are Bing Chat and ChatGPT. These large language models can hold natural-sounding conversations on a variety of topics and can also be used to generate text, translate languages, and answer questions.

Related reading: 3 Ways small businesses can leverage ChatGPT

What are the differences between Bing Chat and ChatGPT?

Here is a comparison of the two AI chatbots.

Developer and availability

Developed by Microsoft, Bing Chat is integrated with Bing Search, so it can pull in information from the web to answer your questions. Compared to ChatGPT, Bing Chat is available on more platforms, including Microsoft Edge, Bing mobile app for iOS and Android, Skype group chats, Swiftkey keyboard, and Teams. When it comes to web browsers, Bing Chat is currently only available on Microsoft Edge, but Microsoft plans to make the AI chatbot available in other browsers in the future.

ChatGPT, on the other hand, is developed by OpenAI. It can be accessed on any web browser and has a mobile app for iOS and Android devices.

Language model

Bing Chat and ChatGPT are powered by different language models. Bing Chat uses GPT-4, while ChatGPT relies on GPT-3.5. GPT-4 boasts a massive language model size of 175 billion parameters, surpassing GPT-3.5’s 17 billion parameters. This significant difference enables GPT-4 to learn more complex relationships between words and phrases, which results in more accurate and informative text generation.

GPT-4 also has a larger context window than GPT-3.5, which means that it can keep track of more information from previous prompts and conversations. This allows GPT-4 to generate more coherent and consistent text, even when the prompts are complex or challenging.

It’s important to note that the paid subscription, ChatGPT Plus, provides access to GPT-4.

Data set

Bing Chat indexes the entirety of the web to generate an answer, giving it access to the latest information available on the web. ChatGPT, on the other hand, is only trained on data up to the year 2021, so it cannot provide answers that require knowledge of current events.

Uses and output

Bing Chat is a versatile tool that can perform web searches, provide informative responses, and even generate images. Soon, you will be able to use it to make restaurant recommendations and book reservations. Guided by preprogrammed responses and keywords, Bing Chat is ideal for straightforward, transactional interactions.

In comparison, ChatGPT can engage in more in-depth conversations and produce longer creative responses. It can also discuss a wide range of topics, offering relevant information, facts, opinions, or trivia. Moreover, ChatGPT can adapt its style, tone, and personality to align with your preferences.


Bing Chat is free to use, but users are limited to eight conversations per day.

In contrast, ChatGPT offers a free tier that allows you to have unlimited conversations. However, you will have to wait in line to use the chatbot. Alternatively, you can subscribe to ChatGPT Plus for $20 per month to get priority access.

Should businesses use Bing Chat or ChatGPT?

The decision between Bing Chat and ChatGPT ultimately depends on your business’s specific requirements. If you need more web-based research and transactional responses, then Bing Chat may be more suitable for you. However, for more creative writing such as marketing copy, ChatGPT may be a better option. It’s best to test both AI chatbots to determine which one is a better fit for your company.

Alternatively, you can use both Bing Chat and ChatGPT for different types of tasks, playing up to their strengths.

Want to learn how your business can leverage AI tools and other latest technologies? Interplay can help you assess, implement, and manage these innovations. Reach out to us today.